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SPU Electronic Theses and Dissertations

The Sol Plaatje University (SPU) collection of theses and dissertations showcases original postgraduate research that reflects the unique social, cultural, and environmental context of South Africa’s Northern Cape. This growing digital repository offers global researchers valuable insights into emerging scholarship across diverse disciplines, with a strong focus on innovation, social justice, and regional development. Explore SPU's contributions to knowledge that matter locally and resonate globally.

SPU Public Lectures

Recent Submissions

20th Century and Contemporary Literature
(Sol Plaatje University, 2025-05) Nthunya, M
Race, Resistance and Reconciliation: The Making of Modern South Africa - HHIS73324 - Mid-Year Main Examination
(Sol Plaatje University, 2025-06) Rademeyer, C
Plant Evolutionary Ecology - NBOT84620 - Main Exam
(Sol Plaatje University, 2025-10) Rodger, J
Agricultural Engineering - NAGE51214 - Supplementary Exam
(Sol Plaatje University, 2025-05) Chimbunde, M
Agricultural Engineering - NAGE51214 - Final Exam
(Sol Plaatje University, 2025-11) Chimbunde, M
Agricultural Technology & Innovation_NATIS51210_Final Exam
(Sol Plaatje University, 2024-11) Chimbunde, M
Agricultural Technology & Innovation_NATIS51210_Supplementary Exam
(Sol Plaatje University, 2024-11) Chimbunde, M
Social media use and performance of small businesses: a customercentric perspective
(Emerald, 2024) Radebe, S. S; Verkijika. S. F; Neneh, B. N
Purpose – Social media is widely regarded as a strategic resource to improve firm performance. However,there are mixed findings on how businesses can use social media for better performance. This study aims to propose and test a mechanism through which social media can influence firm performance. Design/methodology/approach – A survey approach was used to collect data from 262 small businesses in South Africa. The data were analysed using structural equation modelling (SEM) to assess the hypothesised relationships. Findings – The findings support the significant role of social media in fostering firm performance. It is observed that the use of social media influences firm performance through three key customer-centric constructs: the strength of customer–firm relationships, customer orientation and customer co-creation. Additionally, the relationship between the strength of customer–firm relationships and firm performance is moderated by customer co-creation. Originality/value – The study provides new insights into the mechanism through which social media fosters firm performance. Due to a lack of universality in establishing the direct effect of social media use on firm performance, providing evidence of an indirect path becomes vital for advancing knowledge on social media use in business. As such, this study contributes to the literature on social media and entrepreneurship by demonstrating a novel mechanism through which social media influences firm performance
Multivariate Analysis - NSTA84315 - Mid year main exam
(Sol Plaatje University, 2025-06) Antwi, A
Time Series and Generalized Linear Models - NSTA73615 - Year end main exam
(Sol Plaatje University, 2025-10) Antwi, A

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