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External exigencies and customer loyalty nexus in Nigeria retail banks

Show simple item record Obioha, Olubunmi 2023-09-11T10:32:54Z 2023-09-11T10:32:54Z 2022
dc.description.abstract Customer loyalty is crucial in the retail banking sector, given the increasing competition within the industry and the emerging non-traditional players. This paper examines the influence of external exigencies on customer loyalty of retail banks in Nigeria. Data used in this study was collected from 424 customers of eight (8) selected banks located in Ibadan, a metropolitan city in Nigeria. The main statistical tool used was Partial Least Square Structural Equation Modelling (PLS-SEM) in analysing data collected. The findings of the study revealed that external exigencies as a construct, has a positive influence on customer loyalty with internal appearance of bank and attractive advertisement accounting for the main factors contributing to loyalty. Similarly, External Exigencies were found to have positive influence on Customer Loyalty to their banks, at significant level. The managerial implication of this study is the consideration of non-core banking factors that can enhance customer loyalty in retail banking en_US
dc.language.iso en en_US
dc.publisher Ümit Hacıoğlu en_US
dc.subject Bank, Customer, Loyalty, Corporate Governance, External exigencies, Nigeria en_US
dc.title External exigencies and customer loyalty nexus in Nigeria retail banks en_US
dc.type Article en_US

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